This is interesting for two reasons –
- Tata Motors is ‘investing’ in Indian car operations, which is long over due… Indian ops should catch up, at least to some extend, with global (= JLR ).The local PV brand & customer deserves it.
- Investing in ‘jazzy’ infrastructure vs investment in the personal – a customer would prefer the latter. This problem is not specific to Tata car brands, but across most of them.
A sincere, professional and dedicated team ( sales, service & others) would ensure Customer Enchantment.
A frugal showroom, but a good product & great service @ all customer touch-points would lead to customer satisfaction.
Tata should invest in training, development of personal and process to reach higher levels of #CustomerEnchantment
Tata inaugurates flagship showroom | News | Autocar India
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