Google is one of the most successful companies today and renowned for being an analytical data-driven organisation. And in 2008, the biggest problem the group was facing with management was the company’s engineers. 

Engineers, in particular, are creative individuals who have their own distinctive way of doing things. When someone tries to micromanage this type of worker, it results in conflicts and a loss of interest. That’s when Google embarked on a rigorous research, naming it Project Oxygen, to discover if they needed any management layers in the organisation. And, when they found they did, what qualities and behaviors made a great manager? 

What stood out in the research was that while managers must have the essential technical knowledge to guide employees, soft skills such as coaching and communication play an absolutely crucial role. They concluded that a great employee does not necessarily make a great manager. As a result, Google developed new management training programs centered around team coaching skills and began focusing on how much time they spend coaching their team compared to the amount of output they achieve. 

Today, as Google ranks No. 1 for the 6th consecutive year in Fortune’s list of the “100 Best Companies to Work For”, don’t you think it’s your cue to try a brand-new approach to developing your managers?

What is Team Coaching?

Let’s start by establishing the groundwork of a team! Katzenbach and Smith, in their book “The Wisdom of Teams”, described teams as:

‘A small number of people with complementary skills, who are committed to a common purpose, performance goals and approach, for which they hold themselves mutually accountable.’

Team Coaching essentially builds better organizations by using the combined knowledge of team members to create a shared narrative. The team coaching experience can unlock a team’s potential and enhance collective brilliance. However, it is likely to yield benefits only when carried out on employees who belong to a real team. 

The ICF defines team coaching as

“Partnering in a co-creative and reflective process with a team and its dynamics and relationships in a way that inspires them to maximize their abilities and potential in order to reach their common purpose and shared goals.”

When you work with brilliant people, it’s easy to see how their skills and abilities contribute to your organization’s success. But by stepping back to see the big picture, you can connect with your teams on a deeper level, creating a powerful motivation for your organization’s growth and development. The top 3 reasons why you need team coaching to foster a great team environment and ensure your team is as efficient as possible. 

Why Your Organisation Needs Team Coaching?

A Boon for Multi-Generational Teams:

If you work in the modern workforce, or if you’re managing a team with employees of different generations, you have likely experienced the challenges that come with working across generations.  Each generation has different needs, values, approaches to work, and varying comfort levels with technology, making team coaching challenging at best and absolutely impossible at worst.

The good news is that there’s an easy solution for all of these issues: ICF Team Coaching!

Team coaching lays out proven approaches that build trust and credibility in your multi-generational team, allowing people to feel valued and supported while being coached by someone outside their “tribe,” so to speak.

A Mirror for Leaders at All Levels.

Most leaders are stuck in echo chambers that merely reinforce their own ideas. Meanwhile, the newest hires who are not yet inducted into the culture are usually fully aware of the reasons why a particular strategy won’t work, but they tend to remain silent for fear that speaking up could put their careers at risk.

Team coaching works as a mirror for leaders by providing an antidote to these echo chambers with its innovative process of establishing honest conversations with everyone in the organization. This approach opens up an entirely new level of transparency, communication, and innovation among employees at all levels—and it has the power to transform your entire organization.

There’s Plenty of Evidence that Team Coaching Works. Wonders!

The next big thing in the Organisational Development domain is Team Coaching. It’s helping organizations create a culture of trust, building focused and high-performing teams, co-creativity, and long-term, measurable results.

After investing in Team Coaching Training, businesses have seen significant upticks in their bottom line and market share. The results of this practice have been studied by various research teams and organizations worldwide, with studies unanimously stating that organizations that use team coaching as part of their leadership development programs experience an ROI of 7-10 times. 

ICF Team Coaching – A Necessity

Not just Google, many world-renowned organizations show empirical evidence of team coaching’s wonders. Companies like Infosys, Wipro, Deloitte, Flipkart, P&G, Tata Group, and several others have improved their Employee Value Proposition (EVP) and transformed their association by integrating a culture of coaching.

As organizations look to maximize the potential of their employees, they must also consider maximizing the potential of their teams. Systemic Team Coaching is an advanced and transformational style of management that elicits the talent and potential of all team members. Take the switch from Managing teams to Coaching teams with Regal. 

Get in touch with us at to discover the right Team coaching solution tailored to your organization’s true needs.
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