This is great news…

  • coming from Tata ( and not from Ashok Leyland, Eicher, Volvo etc)
  • not known from excellence in product, but just ‘good enough’ technology & performance
  • market leader by a good margin
  • raising the benchmark in customer satisfaction in CV industry

They just need to ‘walk the talk’ to ensure ‘Tata Alert’ is truly alert, receptive and empathetic to the average transport operator.

For example, listen@tatadocomo.com does not listen or even ‘hear’ ( passive listening, at least), mail to their official ID, socialmarket@tatadocomo.com bounces undelivered and call center experience is pretty ordinary. The true challenge for Tata Motors is to ensure ‘Tata Alert’ delivers #Enchantment to the small/big operator. Can they ? That will be the true test of pudding!!

Customer satisfaction is not in our corporate gene! What I call #KarmaOfCustSer.

Tata Motors introduces 4-year warranty on heavy truck range – Economic Times

Related Posts
Why is coaching needed more now … in the post-covid time?

The ongoing #Covid19 pandemic has unveiled how little we are doing to sustain our organizations in the future. Unpredictable change Read more

Career – Life, Goals, Plans, Coaching

@Quora: Plan your career strategy for the next five year? To what extent does your strategy fit with your long Read more

Water – A metaphor, more

"Always keep a bottle of water with you....' reminded my mentor in my healing certification journey. She was recommending it Read more

From Bankers To People Leaders: Leadership Development At a Bank – Lessons for #BFSI

Banks have been slow to adopt a holistic leadership development, across the globe. Monetary and non-monetary benefits in the form Read more