Professional coaching is one of the least understood and most misunderstood professions today. The wide application of the term ‘coaching’ blurs the lines that sharply demarcate professional coaching from coaching found in the educational or sports arenas. 

Are you curious about professional coaching?

Do you want to leverage coaching to achieve your goals? 

Are you an aspiring professional coach? 

Whether you want to put a toe in, throw a line in, or dive in & explore this sea, it is best that you understand the nuances.

Below are the ten principles of professional coaching.

Professional Coaching is a transformational journey of self-discovery that translates into personal and professional excellence.

Coaching is universal in application.

It maximizes individuals’ personal and professional potential. Anyone anywhere can use coaching to achieve their dreams and goals. 

Thus, coaching is for all, and anyone can leverage it: leaders, doctors, defence personnel, astrologers, politicians, artists, and musicians.

Professional Coaching differs from mentoring, guiding, leading, therapy, and counseling.

Incorporate some best practices of these disciplines into coaching. But unlike them, coaching enables the client to be the solution-generator, which is truly empowering.

Mentoring, guiding, counselling, leading, etc, are adult-to-child relationships where someone instructs, and the other follows. In contrast, coaching is a partnership, an adult-to-adult relationship. There’s no telling or advising, only bringing out what already lies within the coachee by providing a safe & non-judgemental space for self-discovery & expression.

Coaching is transformational.

What Coaching is not  – a band aid job that caters to the superficial symptoms of an issue.

That is whyCoaching is bigger than coaching,’ as Sir John Whitmore said.

Professional Coaches focus on the process

Coaching is not by chance.

The coach approaches them for a transformational shift only when a coachee is ready, even subconsciously.

Bill Campbell, the Trillion Dollar Coach, said, “The traits that make a person coachable include honesty and humility, the willingness to persevere and work hard, and a constant openness to learning,“. These traits arise when there is an internal pull or willingness at a very holistic level.

We have seen many instances where coaching is ‘forced’; because management wants it or the culture warrants it. Engagement of this nature will yield significant results if there is an internal pull.

To Coach is a Sacred Art & Practice

The relationship between the coach and the coachee is sacred.  The ICF code of ethics makes it clear that the coach has a big job to keep the highest standards of the profession. Only then can ‘maximizing the potential’ happen. For example, giving advice or recommending actions in a coaching conversation is unacceptable.

Professional Coaching is NOT cognitive.

Coaching is an intuitive process that taps into the subtle wisdom of the higher consciousness. 

It involves empathy, listening at all four levels, and deepening the coaching presence. So, aspiring coaches must put aside all conscious knowledge from the cognitive space propelled by the ego and instead sharpen their intuitive abilities.

Which also signifies that coaching goes beyond the templates, frameworks, and pre-set questions. It is an entirely new and intuitive journey! It requires unlearning and copious amounts of relearning.

Humility and readiness to learn are prerequisites for a Professional coach.

‘By becoming a coach, we commit ourselves to a lifelong learning journey.’ We improve the more we learn, practice, mentor other coaches, and remain reflective. And ‘all learning can happen only from a position of humility.’ All this is part of the coaching mindset that every coach must have to be effectively impactful.

Coaches coming from the state of humility hone their coaching mindset!

We have seen many instances where the leader stepping in to become a coach has an ‘illusion of coaching’. Mainly because they have practised coaching at some level in their organization. While that experience is valid and significant, ICF Coaching is a different ballgame. It is coaching for the potential and not for the performance alone.

Both nature and nurture shape good coaches.

Coaches are not born or made. They are a combination of both and more. Life experiences and training shape a coach. That’s why we firmly believe that it takes an ecosystem to make a coach.

After all, it is a marathon, and you need adequate support from multiple actors at different milestones of this journey!

To be a great coach, one must be clear about the “why” of coaching.

Coaching is a calling. It is an opportunity to live one’s purpose, empowering another. The spotlight is on the client all the way. A coach who knows why they are into coaching can better serve the client to connect with their ‘why’ and co-create the same through the coaching process.

We have seen professionals become coaches only because of the market potential and the profession’s flexible lifestyle. We agree that the market potential is high and the dollars at the end of this tunnel are lucrative, but the “why” of coaching has to go beyond the financial ROI. It has to be a calling to serve, touch lives, and positively impact people, cultures, and relationships.

These ten principles explain the essence of coaching for the coachee and the coach. If you plan on being either, then knowing these principles will help you make an informed choice regarding coaching as an intervention or a profession.

Reach out to us today.

Do you want to leverage leadership/executive coaching to advance your professional goals as a leader or organization? Reach out to us today.

Clarify your personal & professional goals through life coaching. Get in touch with us.
Train to become an ICF coach for professional advancement & personal fulfillment. We provide the perfect ecosystem.
Regal Unlimited is a premier boutique coaching firm based out of Bengaluru. We offer coaching training, leadership & executive coaching, and life coaching programs. We also offer healing modalities for personal & corporate well-being. 

Here’s what makes us the best.


● 10 years and going strong

● 1000+ global leaders coached

● 50+ organizations worldwide benefitted (incl. Fortune 50 companies)

● 350+ coaches trained

You can check out our website to learn more about us.

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