Luxury sales satisfaction not different from mass-market

Luxury sales satisfaction not different from mass-market

This is surprising… a confirmation that luxury brands are not giving the customer-experience different from mass-segment.
In line with the feedback from owners of the top international brands. Customers feel a Maruti or a Hyundai salesman is just as good as a luxury car salesman (Merc, BMW, Audi or VW).

The reason is the brands are not investing enough in this element of sales & marketing. Would they do that elsewhere ?
Or is it because they feel the price-conscious (and also mileage!) Indian car buyer do not value customer service?
Wish the TV programs on auto included a section on customer service/experience. Not just car reviews…

Luxury sales satisfaction not different from mass-market

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